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NAVIFORCE was formally established in 2012, specializing in watch manufacturing. Two underlying meanings are indicated by this brand name. Firstly, it symbolizes that our brand strives to forge a corporate identity in the watch industry as the NAVY SEALS in the military forces. Additionally, it calls on and leads a younger generation in the new era to actively cultivate initiative vigour. Dream It, Do It!

Combined with the craftsmanship of watchmaking, these factors were transformed into “DNA molecule" of NAVIFORCE watches, which also carried the inner vitality of continuous innovation of the brand. Therefore, each watch manages to interpret the beauty of sports constantly, achieving a balance between practicality and a sense of fashion. Especially from the perspectives of the public, it has been labelled with freedom and unique personality.

Under the brand slogan “Dream It, Do It”, NAVIFORCE allows the case back engraved “For Dream” in each watch to remind every staff not to forget the original intention of the brand establishment. It is also this original intention that drives watchmakers to stick to their ingenuity for fulfilling the dream, while presenting high quality products to every one of you who also cherish your own dream.

As we look into the future, NAVIFORCE would pursue individual design, explore exquisite craftsmanship and perfect customer experience as always. The ultimate goal of NAVIFORCE is to craft a global consumer watch brand.

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